10 Most Popular AI Influencers on Instagram to Work With in 2025

In 2025, virtual influencers powered by artificial intelligence are no longer just curiosities — they are powerful collaborators for brands. With their polished aesthetics, consistent output, and highly engaged audiences, these AI personas are reshaping how businesses approach influencer marketing. Here, we explore 10 of the most popular AI influencers on Instagram and why working with them could be a smart move — especially if you’re using a top influencer marketing platform or coordinating through an influencer marketing agency in India.

1. Lil Miquela (@lilmiquela)

Arguably the most famous AI influencer, Lil Miquela was created by Brud and has millions of followers on Instagram. She blends fashion, music, activism, and lifestyle content in a way that feels deeply human — which is precisely why brands like Calvin Klein, Prada, and Samsung have partnered with her. Her broad appeal makes her ideal for global campaigns and lifestyle brands.

2. Shudu (@shudu.gram)

Shudu is known as the “world’s first digital supermodel.” Created by British photographer Cameron-James Wilson, her hyper-realistic visuals and strong fashion-forward identity make her a natural fit for high-end beauty and couture collaborations. Shudu brings sophistication, elegance, and a futuristic spark to brand partnerships.

3. Imma (@imma.gram)

Based in Tokyo and designed by Aww Inc., Imma is easily recognized by her iconic pink bob hairstyle. Her content often weaves together Japanese street culture, futuristic architecture, and tech-inspired storytelling. Brands targeting the luxury or tech-savvy Asian market will find in Imma an expressive, boundary-pushing ambassador.

4. Noonoouri (@noonoouri)

Noonoouri is a distinctive, doll-like virtual influencer created by Joerg Zuber. She champions sustainable fashion, veganism, and ethical consumption and has worked with brands like Dior, Valentino, and Marc Jacobs. For eco-conscious or luxury fashion brands, Noonoouri offers an elegant and purpose-driven collaboration.

5. Bermuda (@bermudaisbae)

Bermuda comes from the same creators as Lil Miquela (Brud) but has a more outspoken, edgy persona. She often sparks dialogue through her opinions — making her a compelling voice for brands that want a bold, controversial, and conversation-starting presence.

6. Aitana López (@fit_aitana)

Aitana López is a Spanish AI model created by The Clueless.ai. According to her Instagram and public sources, she is a “digital muse” focused on wellness, fitness, and lifestyle content. (SoapCentral) With a growing fan base and strong engagement in Europe, she’s attractive for fitness, health, and wellness brands looking for a fresh, futuristic face.

7. Milla Sofia (@millasofiafin)

Hailing from Finland, Milla Sofia is a glamorous AI-generated model who blends beauty, music, and aspirational visuals. Known for her elegant lookbooks and creative storytelling, she appeals to brands in fashion, music, and lifestyle.

8. Kyra (@kyraonig)

Kyra holds the distinction of being India’s first AI influencer. Created by FUTR Studios, she represents a modern, urban Indian persona, often showcasing Delhi-style aesthetics and partnering with brands like Amazon, boAt, and John Jacobs. For brands working with an influencer marketing agency in India, Kyra offers localized reach with a forward-thinking twist.

9. Naina Avtr (@naina_avtr)

Another Indian AI-influencer making waves, Naina Avtr is styled as a Gen-Z fashion and lifestyle figure. According to Kolsquare, she has a high engagement rate and embodies the aspirational yet relatable digital persona many modern brands want to tap into. For campaigns run through a top influencer marketing platform, Naina provides both reach and authenticity in the Indian market.

10. Tilly Norwood (@tillynorwood)

A more recent arrival, Tilly Norwood was launched in 2025 by Dutch production company Particle6. Her Instagram feed features cinematic self-portraits, modeling shots, and dreamy, filmic scenes — she’s being positioned as an AI actor or “creative personality,” making her perfect for brands in entertainment, fashion, or storytelling-driven campaigns.

Why Brands in 2025 Should Consider Collaborating with AI Influencers

1. Creative Control & Consistency: AI influencers like these can be guided to deliver exactly the aesthetic, tone, and frequency that a campaign demands. Since they’re virtual, there’s no worry about scheduling, travel, or inconsistent behavior.

2. Trend-Forward Appeal: Working with AI influencers shows that a brand is forward-thinking. It signals innovation, tech-savvy thinking, and readiness to participate in the digital future.

3. Engagement & Community: Even as digital creations, these influencers have communities. Their posts spark real conversation, and their stable presence means they can be long-term ambassadors – something a top influencer marketing platform can help you leverage.

4. Cost Efficiency: While some virtual influencers can command high rates, others may be more affordable or scalable. Brands can create campaign partnerships involving content creation, product placement, or storytelling at a different cost structure compared to traditional talent.

5. Targeted Reach — Especially Locally: For businesses in India, integrating AI personalities such as Kyra or Naina Avtr through an influencer marketing agency in India makes perfect sense. You get a modern face with local resonance, and agencies help manage the technical and creative aspects.

How to Work with These AI Influencers via the Right Channels

• Use a top influencer marketing platform that specializes in virtual creators. These platforms often maintain databases of virtual influencers, their engagement metrics, niche orientations, and campaign performance.

• Partner with an influencer marketing agency in India (or your local market) that understands the AI-influencer landscape. Such agencies can liaise with creators, negotiate deals, and ensure that the content aligns with both brand values and audience sensibilities.

• Define campaign goals clearly: Do you want to raise awareness, drive sales, or create buzz? Because AI influencers are flexible, they can generate content tailored to any objective—reels, stories, static posts, or even narrative arcs.

• Track performance: Use UTM links, engagement metrics, and sentiment analysis. This helps you understand how audiences are responding to a non-human yet very real-feeling collaborator.

Conclusion

AI influencers are no longer a novelty — in 2025, they are serious players in the influencer marketing ecosystem. From global stars like Lil Miquela to India’s own Kyra and Naina Avtr, these virtual creators offer a combination of innovation, consistency, and brand-safe creativity. Working with them via a top influencer marketing platform or an influencer marketing agency in India provides businesses an exciting way to ride the future of social media. If you're planning your next campaign, considering AI influencers might be one of the smartest moves you make.

READ MORE: What is an Influencer Marketing Platform? A Complete Guide